Hello, it’s great to see you here!
You may already know me, but if not, this is a short introduction:
I’m a professional highly experienced in building brands, digital ecosystems and growth strategies, delivering real results including 300%+ lifts in B2B client acquisition and 1,600%+ B2C revenue growth, all achieved within budget for both startups and established businesses.
I blend data, psychology, creativity, and storytelling to grow brands and non-profits through full-stack marketing and multimedia content strategy and production, from high-level systems thinking through to hands-on execution.
Below you will find some testimonials and feedback about my work.
I grow brands and non-profits by:
- Architecting systems
- Leading brand and product strategy: positioning, narrative, architecture, and category point of view.
- Providing creative vision and meaningful differentiation.
- Planning cost-effective and secure digital infrastructure
- Building full-stack marketing plans.
- Producing multimedia strategies and assets
- Optimising funnels and conversions: onboarding, pricing/packaging, landing pages, UX, CRO, CRM and retention loops.
Let’s talk if you’re looking for someone who brings strategy, substance and smart execution together.
Bilingual, I seamlessly move between English- and Spanish-speaking markets elevating organisations, shaping reputations, and creating meaningful engagement.
During my time in media, I also sourced and interviewed well-known talent and global thought leaders — including primatologist Frans de Waal. Excerpts from our exclusive interview were featured in the psychology textbook Understanding Emotions (Oatley, Keltner & Jenkins). You can explore some examples of this type of work in my Journalism portfolio.